Committees

Committees

These Committees are waiting for YOU!
The National Main Street Program is a grassroots movement.
YOU can be apart of making Ripley be all that it can be!
Pick a committee and join us!!
Call 304-372-1637.

Organization

involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a downtown revitalization program. A governing committee and standing task forces make up the fundamental organizational structure of the volunteer-driven program. Volunteers are coordinated and supported by the Oak Hill ON TRAC Liaison. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.

Economic Restructuring

strengthens a community’s existing economic assets while expanding and diversifying its economic base. A well honed downtown revitalization program helps sharpen the competitiveness of existing business owners and recruits compatible new businesses and new economic uses to build a commercial district that responds to today’s consumers’ needs. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. Knowing and understanding your current markets and population demographics can guide your efforts to fill the unused or underused commercial space.

Design

means getting downtown into top physical shape. Capitalizing on its best assets — such as historic buildings and pedestrian-oriented streets — is just part of the story. An inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a positive visual message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning.

Promotion

sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the downtown district. By marketing a district’s unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.